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Privacy Policy

Information We Collect

Information You Provide

We gather and maintain information that you willingly share with us while using our Services. This information encompasses:

Personal Details: This includes your name, shipping address, billing address, payment card information, telephone number(s), email address(es), and data related to purchases, returns, and exchanges.

For instance, when you:

  • a) Create an Account or Make Online Purchases: You will be prompted to furnish necessary transaction details, such as contact and payment information.
  • b) Seek Assistance from Our Support Team: Whether through email, telephone, automated chat, live chat sessions, SMS, or other communication channels, we may inquire about your pet or gather additional information during these interactions.
  • c) Participate in Contests, Sweepstakes, or Promotions: We may request information essential for the fulfillment of these promotions.
  • d) Engage in Public Forums: Any content you post in publicly-accessible forums on our Services, like product reviews or Q&A forums, will be accessible to us and other visitors.

We also collect information regarding your pet(s), including but not limited to their name, breed, gender, birthdate, size, weight, prescriptions, veterinary and pet health details, pet insurance data, and photos.

Information Obtained Automatically

We employ technology to automatically acquire additional information about you and your devices when you visit our Sites, use our Apps, or view our online advertisements. For more details, please refer to the “Cookies and Interest-Based Advertising” section of this Privacy Policy below. This information serves to ensure the proper functioning of our Sites and Apps and supports our marketing and analytics endeavors. It encompasses:

  • · Device Type
  • · Device Settings
  • · Internet Browser Information
  • · Operating System Details
  • · IP Address
  • · Mobile Device Identifiers
  • · Software Version
  • · Phone Model
  • · Phone Operating System
  • · Mobile Phone Carrier Information
  • · Precise Geolocation Data
  • · Date, Time, and Duration of Your Visits to Our Sites and Apps
  • · Referring Website, Specific Pages Accessed, and Other Actions Taken on Our Sites and Apps

Furthermore, interactions like chats, phone/video calls, and other engagements with our customer service team or veterinarians may be recorded. Additional information may be obtained from you on occasion, with appropriate notice provided.

We also utilize a third-party session replay service, which records users’ interactions with our Sites and Apps, including clicks, mouse movements, and scrolling.

Information from External Sources

We may receive information about you from external sources to:

  • a) Improve the accuracy and completeness of our records.
  • b) Enhance the quality of our Services.
  • c) Prevent or detect fraudulent activities.
  • d) Support our marketing and analytics efforts.

These external sources may include data collected by payment processors, data brokers, third-party ad technology companies, veterinarians, insurance companies, shelters, and shipping carriers. The usage of this information aligns with the provisions of this Privacy Policy.

Third-Party Web Analytics Services

We incorporate third-party web analytics services on our Sites and Apps, such as Google Analytics. The service providers responsible for these services employ automated technologies to collect data (e.g., IP addresses, cookies, and other device identifiers) to assess the usage of our Services. To learn more about Google Analytics and opt-out options, please visit

SMS Marketing

We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us.Opt-in data and consent for text messaging will not be shared with any third parties except for messaging partners,for the purpose of enabling and operating our text messaging program.

Opt-in data and consent for text messaging will not be shared with any third-parties except for messaging partners, for the purpose of enabling and operating our text messaging program.

Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.

How We Utilize The Information We Collect

We may use, process, and disclose the information we gather about you for various business purposes, including:

Order Fulfillment and Addressing Queries

We employ your data to provide transactional support, encompassing:
  • a) Fulfilling your orders.
  • b) Processing your payments.
  • c) Offering customer and technical support through automated and live chat features on our Sites and Apps.
  • d) Maintaining transcripts of chat communications.
  • e) Securing veterinarian approvals and assistance.
  • f) Introducing new products and services.
  • g) Ensuring the accurate delivery of the products and services you’ve ordered.
Account Management and Communication

We utilize your information for the following:
  • · Creating and maintaining your account with us.
  • · Where applicable, updating your pet profile with information provided by your veterinarian.
  • · Communicating with you regarding updates to this Privacy Policy or our Terms of Use.
  • · Informing you about changes to our Services, products, and programs.
  • · Collecting reviews, comments, or feedback on our products or Services.
  • · Addressing any issues with your orders.
  • · Managing product recalls.
Enhancement and Personalization 

We apply your information to improve our products and Services and tailor them to your preferences and needs. This enhances your overall experience and ensures consistency across the devices you utilize.

Analysis of Site and App Trends and Customer Interests

We may analyze how you interact with our Sites and Apps to comprehend your interests. This includes combining information from your devices with data from other sources.

Communication Refinement

We use your data to enhance our marketing communications, which may encompass:
  • - Sending promotions or offers via regular mail, email, text messaging, or other digital channels.
  • Displaying advertisements on Social Media Services.
  • - Employing information collected across various online services and devices for marketing and analytics objectives.
  • - Delivering marketing communications based on your behavior and interests.
Promotion of Our Products and Services
If you provide product reviews, feedback, or images of your pets, we may utilize these submissions for commercial purposes. This includes promoting our products and Services and delivering personalized content, such as pet portraits, thank-you notes, and holiday cards.

 Administration of Promotions

We employ your information to oversee sweepstakes, contests, and other promotions when you choose to participate.

Fraud Detection and Prevention

Your information plays a crucial role in safeguarding against, identifying, and preventing fraud, as well as addressing related criminal activities, claims, and liabilities.

Legal Compliance

We utilize your information to comply with applicable legal requirements, industry standards, and our policies. This includes maintaining records of pet health and authorizations.

Additional Purposes

We may use your information for other purposes, providing specific notice at the time of collection or with your explicit consent.

Cookies And Interest-Based Advertising

Tracking Tools We Employ

We, along with third-party ad technology providers, may collect information about you and your devices across various websites and online services over time through tracking tools like cookies, web beacons, clear GIFs, pixels, device identifiers, and other online information-gathering tools. These automated technologies help us collect information about your equipment, browsing actions, and usage patterns. The details we may gather through these automated technologies are elaborated in the “Information We Obtain by Automated Means” section of this Privacy Policy above. We use these automated technologies to:

  • · Authenticating your account and securely storing your password, particularly if you are a registered LightInTheBox account holder. Additionally, these tools help us in detecting and preventing fraudulent activities.
  • · Monitoring the performance of our Services.
  • · Gaining insights into the manner in which you engage with our Services and content.
  • · Customizing your experience on our Sites, Apps, and Social Media Services.
  • · Optimizing and tailoring our Sites and Apps.
  • · Providing product recommendations, conducting analytics, personalization, and delivering relevant advertising content across our Services and third-party websites and online services.
  • · Assessing the effectiveness of the advertisements we serve to you.
  • · Conducting data analytics and research to enhance our Services and product offerings.
  • · Enhancing our understanding of our Site visitors and App users, along with their respective interests.

Interest-Based Advertising

We and third-party ad technology providers leverage cookies to understand the advertisements you view and interact with, as well as other actions you take while using our Services. This enables us to offer you more helpful and pertinent advertisements across both LightInTheBox-owned and operated Services and third-party websites, applications, and online services. These interest-based advertisements, also known as personalized or targeted ads, are presented to you based on data collected about your online activities. This includes instances like browsing or purchasing products on our Sites or Apps or visiting third-party websites, applications, or online services.

In delivering interest-based ads, we adhere to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance (DAA), a coalition of marketing and online advertising organizations. If you wish to opt out of such advertising, please refer to the “Interest-based advertising opt-out” section in this Privacy Policy for further instructions.

Third-party ad technology companies may assist us in displaying content tailored to your interests and delivering interest-based advertising on our behalf. Furthermore, some of these third-party ad technology companies may provide us with information about you, such as demographic data, obtained from both offline and online sources. We may use this information to furnish you with more pertinent and valuable advertising.

Advertisers or third-party ad technology companies, operating on their behalf, sometimes utilize automated technologies to serve advertisements on our Sites and Apps. During this process, they automatically receive your IP address and other device identifiers. Cookies may also be employed to gauge the effectiveness of their ads and to customize ad content.


A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Reporting and Analytics

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as:

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the "Behavioural Advertising" section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Use Of Analytics And Tracking Tools

We utilize a variety of analytics and tracking tools to better understand how our users interact with our website, with the aim of improving our services and enhancing the overall user experience. These tools help us in analyzing website traffic, understanding user behavior, and collecting user feedback. Below, we detail the specific analytics and tracking tools employed on our site:

Hotjar: We use Hotjar to gain insights into our users' needs and to optimize their experience on our site. Hotjar is a technology service that assists us in understanding our users’ behavior (e.g., how much time they spend on which pages, which links they choose to click, what users do and don’t like) and thereby enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices, in a pseudonymized user profile. This data includes device IP addresses (processed during your session and stored in a de-identified form), screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar is contractually forbidden from selling any of the data collected on our behalf. For more information, please visit the 'about Hotjar' section of Hotjar’s support site.

Google Analytics: Our website employs Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help us analyze how visitors use our site. The information generated by the cookie about your use of the website (including your anonymized IP address) is transmitted to and stored by Google on servers in the United States. We use this information to compile reports on website activity and to provide other services related to website and internet usage. You can opt-out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page: Google Analytics Opt-out Browser Add-on.
Facebook Pixel: We use the Facebook Pixel, an analytics tool provided by Facebook, that helps us measure the effectiveness of our advertising by understanding the actions people take on our website. It enables us to create and optimize audiences for our advertising campaigns based on users' activities on our website. The Facebook Pixel collects data on your interaction with our site, including which pages you visit. This information is transmitted to Facebook and may be used to personalize the advertisements you see on Facebook and its network of services. For more information on how to control the ads you see on Facebook, visit Facebook's Ad Preferences page.

👉 By using our website, you consent to the use of these analytics and tracking tools as described in this section.

Disclosure Of Information

We may share your information with third parties under various circumstances, such as to facilitate our business operations, meet legal obligations, or with your explicit consent. These disclosures may include:

Affiliates and Subsidiaries: Your information may be shared with our affiliates and subsidiaries for purposes aligned with this Privacy Policy. This includes business, operational, promotional, and marketing purposes.

Service Providers: We may divulge the information we collect about you to service providers who perform various tasks on our behalf. These tasks encompass order fulfillment, package delivery, postal and email communication, data analysis, telehealth services, session replay services, marketing research, data analysis, credit card payment processing, fraud detection and prevention, and customer service, including automated and live chat features. Our service providers are bound by strict guidelines that prohibit them from utilizing your personal information for any purpose other than providing services on our behalf.

Business Partners: With your explicit consent and upon your direction, we may share your information with our business partners, such as veterinarians, pet insurers, and animal shelters. This enables them to offer you the requested services or services that align with your interests.

Other Third Parties: We may disclose your information to other third parties as part of our marketing endeavors to promote our Services or in accordance with your specific instructions.

Business Transfer: In the event that we sell, transfer, or contemplate the sale or transfer of all or part of LightInTheBox’s assets or business, which may include merger, acquisition, or joint venture scenarios, we may disclose, transfer, or assign the information collected about you to our affiliates or one or more third parties. In the unlikely event of LightInTheBox’s bankruptcy, insolvency, reorganization, receivership, liquidation, divestiture, dissolution, assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights, we may transfer your personal information to a successor or to a third party acquiring our assets under such circumstances. During such transactions, customer information typically constitutes one of the transferred business assets. However, it remains subject to the commitments set forth in any pre-existing Privacy Policy.

Protection of us and Others: We may disclose information about you to government authorities or other third parties to comply with applicable laws and regulations, governmental or quasi-governmental requests, court orders, subpoenas, and other legal processes. We may also share information with third parties when necessary to

  • (i) enforce any of the Terms of Use governing our Services or any investigation into potential violations thereof,
  • (ii) identify, prevent, or address fraud, security, or technical issues,
  • (iii) safeguard the integrity of our Services, and
  • (iv) protect our rights, property, or safety, as well as the rights, property, or safety of our users or others.

Your Choices

You have several options regarding the personal information we gather about you, as elaborated below.

If you are a California consumer, for more insights into your privacy rights, please refer to the “California Privacy Notice” section in this Privacy Policy.

If you are a resident of Colorado, Connecticut, Utah, or Virginia, for additional information concerning your privacy rights, please consult the “State Privacy Notice” section within this Privacy Policy.

Irrespective of your state of residence, we offer various choices to enable you to manage how we utilize your information. To exercise your privacy preferences, such as the right to access your data, the right to delete it, the right to correct it, and other privacy choices, please click [here](insert link). Please be aware that certain terms used in the privacy options may have specific meanings as defined by state laws. Some privacy rights may not be available in particular states. For more details, please consult state-specific privacy disclosures.


Cookies: Most internet browsers offer a “Help” feature that can guide you on how to prevent your browser from accepting new cookies, notify you when a new cookie is received, or even disable cookies altogether. However, please be mindful that if you choose to limit or disable cookies or block our use of them, certain site features may become unavailable or may not function correctly. Depending on your device, you may not have the ability to control cookies. To block cookies on our mobile app, you may need to uninstall the app from your mobile device.


Opting out of Email Marketing: If you wish to opt out of our marketing email communications, you can contact our customer service representatives using the phone number or email address provided in the “Contact Us” section of this Privacy Policy. Alternatively, you can follow the “unsubscribe” instructions included in our promotional emails. It’s important to note that opting out of marketing communications will not prevent the delivery of marketing or advertising content that has already been queued for transmission before your request is processed. Even after unsubscribing from marketing communications, you may still receive transactional messages, such as email or text notifications regarding your order status, recall information, and other administrative updates. Your information will remain in our database but will be marked as inactive to exclude you from receiving further marketing materials.


Opting out of Interest-based Advertising: You have the option to opt out of receiving interest-based ads from us. You can do this by visiting the DAA consumer opt-out page at Additionally, you can opt out of receiving interest-based ads from members of the Network Advertising Initiative (NAI) by visiting their consumer opt-out page at!/. It’s important to note that opting out of interest-based ads does not mean you won’t receive ads from us; however, the ads you receive may be less tailored to your interests.


Opting out of In-App Advertising: You can utilize the DAA’s AppChoices program to opt out of specific in-app interest-based ads. Details can be found here. Additionally, your mobile device may provide a device-level advertising preference feature that prevents in-app interest-based ads.


Do-Not-Track: Some internet browsers offer a “do not track” feature that enables you to inform websites that you do not want your online activities tracked. Please note that our Sites and Apps do not support “do not track” preferences, and they are not capable of accommodating this preference you may set in your browser.

Data Retention

We retain your information for a reasonable period necessary to fulfill the purposes outlined in this Privacy Policy or any other notice provided at the time of data collection. This includes considering applicable statutes of limitations and records retention requirements mandated by relevant laws.

Data Security

We employ reasonable administrative, technical, and physical measures aimed at safeguarding the information we collect.

Information From Minors

Our Sites and Apps are intended for a general audience and are not directed toward individuals under the age of 13. We do not knowingly gather or solicit personal information from individuals under the age of 13 through our Sites and Apps. Should we become aware of inadvertently collecting personal information from a child under 13 online without parental or guardian consent, we will make all reasonable efforts to promptly delete such information.

Links To Third-Party Websites, Apps, Or Online Services

For the convenience of our Site visitors and App users, our Services may include links to third-party websites, apps, and online services that we deem to provide valuable information. This Privacy Policy does not extend to these third-party websites, apps, or online services. We advise reviewing the privacy notices or policies of these third parties or directly contacting them for further insights into their privacy practices. LightInTheBox assumes no responsibility for the privacy practices of third-party services, regardless of whether they are linked to or associated with our Services.

How To Update Your Information

You can rectify or update specific information collected about you through our Services by reaching out to us via the email address provided in the “Contact Us” section of this Privacy Policy or by editing your details and preferences on the “Your Account” and “Profile and Password” sections. Upon receiving your request, we will take reasonable steps to update or rectify your information.

Changes To This Policy

We retain the discretion to adjust our privacy procedures and revise and amend this Privacy Policy at any time without prior notification. In the event of any changes, we will modify the “Last Updated” date above and publish the updated Privacy Policy on this page: [Insert link to LightInTheBox Privacy Policy]. We encourage you to regularly review this Privacy Policy for any updates. In the case of significant changes, we will notify you via email (sent to the email address provided in your account) or by posting a notice on our website prior to the effective date of the alteration.

Contact Us

If you have any inquiries regarding this Privacy Policy or our privacy practices, you can contact us using the details provided below:



Mail: 1207 Delaware Ave #2803, Wilmington, DE, 19806, USA
Phone: +1-602-563-563-2

California Privacy Notice

Last updated: December 15, 2023

This California Privacy Notice ("California Notice"”) supplements the LightInTheBox Privacy Policy. It pertains exclusively to California consumers and pertains to personal information we gather both online and offline. This California Notice does not apply to LightInTheBox personnel or job applicants.

This California Notice employs certain terms with meanings ascribed to them in the California Consumer Privacy Act of 2018 (as amended by the California Privacy Rights Act of 2020) and its associated regulations (the "CCPA/CPRA").

Notice of Collection and Use of Personal Information. We may collect (and may have collected during the 12-month period prior to the last updated date of this California Notice) the following categories of personal information about you:

1. Identifiers: Identifiers such as a real name, alias, postal address, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers, and similar technology; customer number; telephone number, and other forms of persistent or probabilistic identifiers), online identifier, Internet protocol address, email address, account name, and other similar identifiers.

Additional Data Subject to Cal. Civ. Code § 1798.80: Signature, pet insurance policy number, credit card number, debit card number, and other financial information such as bank account numbers, pet medical information, and pet health insurance information.

  • · Protected Classifications: Characteristics of protected classifications under California or federal law, such as race, color, national origin, religion, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, genetic information, disability, citizenship status, and military and veteran status.
  • · Commercial Information: Commercial information, including records of personal property, products, or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies.
  • · Online Activity: Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications, or advertisements.
  • · Geo releated content: Geolocation Data.
  • · Sensory Information: Audio, electronic, visual, and similar information.
  • · Inferences: Inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, predispositions, behavior, and attitudes.

We may use (and may have used during the 12-month period prior to the last updated date of this California Notice) your personal information for the purposes described in our LightInTheBox Privacy Policy and for the following business purposes specified in the CCPA:

  • · Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytics services, or providing similar services, receiving services or products, making payments or other similar activities.
  • · Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance.
  • · Short-term, transient use, including, but not limited to, non-personalized advertising shown as part of your same interaction with us.
  • · Helping to ensure security and integrity.
  • · Debugging to identify and repair errors that impair existing intended functionality.
  • · Undertaking internal research for technological development and demonstration.
  • · Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us.

We do not collect or process sensitive personal information for purposes of inferring characteristics about consumers.


Sources of Personal Information. During the 12-month period prior to the last updated date of this California Notice, we may have obtained personal information about you from the following categories of sources:

  • 1. Directly from you, such as when you make a purchase, sell products or services to us, provide information to us for business and commercial purposes, or when you interact with us through our customer service and marketing channels such as telephone conversations, chats, emails, SMS, and other interactions.
  • 2. Your devices, such as when you visit our Sites or use our Apps.
  • 3. Your family or friends, such as when they provide us with your contact information so we can send you gift cards or other information that may interest you.
  • 4. Our affiliates and subsidiaries.
  • 5. Vendors who provide services on our behalf.
  • 6. Our business partners, such as veterinarians, insurance companies, and animal shelters.
  • 7. Online advertising services and advertising networks.
  • 8. Internet service providers.
  • 9. Data analytics providers.
  • 10. Operating systems and platforms.
  • 11. Social networks.
  • 12. Data brokers.

This California Notice is intended exclusively for California residents and their privacy rights under the CCPA.

Sale or Sharing of Personal Information

We do not sell your personal information in exchange for monetary compensation. We may share your personal information with certain third parties (such as online advertising services) or allow them to collect personal information via automated technologies on our Sites and Apps for cross-context behavioral advertising purposes. This kind of sharing may be considered a “sale” or “sharing” under California law when the personal information is exchanged for non-monetary consideration. You have the right to opt out of these types of disclosures of your information.

We may sell or share for cross-context behavioral advertising purposes (and may have sold or shared during the 12-month period prior to the last updated date of this California Notice) the following categories of personal information about you to online advertising and data analytics services and social media networks:

  • 1.  Identifiers
  • 2. - Commercial Information
  • 3. - Online Activity
  • 4. - Inferences

You have the right to opt-out of this disclosure of your information, as detailed below. We do not have actual knowledge that we sell or share the personal information of minors under 16 years of age.

Disclosure of Personal Information

During the 12-month period prior to the last updated date of this California Notice, we may have shared your personal information with certain categories of third parties, including as described in our Privacy Policy and below, including for the business purposes described above.

Category Of Third Party


Category Of Personal Information


Our Affiliates and Subsidiaries
· Identifiers

· Additional Data Subject to 
  Cal. Civ. Code § 1798.80
· Commercial Information
· Online Activity
· Geolocation Data
· Sensory Information
· Inferences


Our Service Providers


· Identifiers

· Additional Data Subject to 
  Cal. Civ. Code § 1798.80
· Commercial Information
· Online Activity
· Geolocation Data
· Sensory Information
· Inferences


Veterinary Care Providers or Pharmaceutical Product Manufacturers


· Identifiers

· Additional Data Subject to 
  Cal. Civ. Code § 1798.80

· Commercial Information

· Sensory Information

· Geolocation Data


Our Business Partners


· Identifiers
· Additional Data Subject to 

  Cal. Civ. Code § 1798.80
· Commercial Information
· Online Activity
· Geolocation Data
· Sensory Information
· Inferences

Online Advertising Services and Advertising Networks


· Identifiers
· Commercial Information
· Online Activity
· Geolocation Data
· Inferences

Data Analytics Providers



· Identifiers

· Commercial Information

· Online Activity

· Geolocation Data

· Inferences

 Government Entities

 · Identifiers
· Additional Data Subject to 

  Cal. Civ. Code § 1798.80
· Commercial Information
· Online Activity
· Geolocation Data
· Sensory Information
· Inferences

Social Networks



· Identifiers
· Online Activity
· Geolocation Data


California Consumer Privacy Rights

California residents may have certain rights pursuant to the CCPA, as described below.

  1. Right to Delete: You have the right to request that we delete certain personal information we collected from you. To exercise your rights, please see the “Exercise of Your Rights” section.
  2. Right to Know: You have the right to request, twice in a 12-month period, a report that details the categories of personal information collected about you, the categories of sources from which the personal information is collected, the purposes for collecting the personal information, the categories of personal information that we disclose for a business purpose, sell or share, and the categories of third parties with whom the information is shared, and the specific pieces of personal information collected about you. To exercise your rights, please see the “Exercise of Your Rights” section.
  3. Shine the Light Request: You also may have the right to request that we provide you with (a) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (b) the identity of those third parties. To submit a Shine the Light request, email us at
  4. Right to Correct: You have the right to correct inaccurate personal information we hold about you. For existing customers, you may log in your account to correct your personal information. For non-customers, please see the “Exercise of Your Rights” section.
  5. Right to opt-out of Sale or Sharing of Personal Information: You have the right to opt-out of the sale of your personal information or the sharing of your personal information for cross-context behavioral advertising purposes. To exercise your rights, please see the “Exercise of Your Rights” section. Note that you also can use the Global Privacy Control (“GPC”) to signal your opt-out preference. To learn more about the GPC, please visit If you delete cookies or reset your device, you may need to set your preference again to ensure we continue to honor your preferred choice.

We will not discriminate against you for exercising any of the rights that are provided to you under CCPA/CPRA.

Verifying Requests

We have various procedures to verify that you are authorized to exercise your rights under the CCPA/CPRA. If you have an account with us, we may ask you to verify your identity by requiring you to sign in to your account or complete a form requesting certain information. If you do not have an account and request access to, correction of, or deletion of your personal information, we may require you to provide any of the following information: first and last name, email address, country, street address, city, and zip code. You also can designate an authorized agent to make these requests on your behalf, though we will need to verify the authority of such agent pursuant to our procedures.

Additional Information

We may deny certain requests or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record-keeping purposes and to process transactions and facilitate customer requests. If you choose to exercise any of your rights under the CCPA/CPRA, you have the right to not receive discriminatory treatment by us, though we may not be able to provide some services to you without such information. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request. Please click the following link to view metrics for Consumer Privacy Rights.

Privacy Notice For Colorado, Connecticut, Utah, Virginia

This Privacy Notice (“State Privacy Notice”) supplements the Privacy Policy and applies exclusively to consumers in Colorado, Connecticut, Utah, and Virginia. It pertains to personal information collected both online and offline and does not cover LightInTheBox personnel or job applicants. The State Privacy Notice adheres to the terminology and regulations specific to each of these states.

In addition to the general Privacy Notice, here is additional state-specific information:

Categories of Personal Information Collected: We may process the categories of personal information listed in the “Information We Obtain” section of our Privacy Policy.

Purposes for which Personal Information is collected: We may process the personal information collected about you for the purposes listed in the “How We Use the Information We Obtain” section of our Privacy Policy.

Sharing of Personal Information: We share specific categories of your Personal Information with categories of third parties outlined in the “Information We Disclose” section of our Privacy Policy. This includes contact information, demographic information, internet activity information, commercial information, location information, transactional information, and pet-related information.

Processing Personal Information for Sale and Targeted Advertising: We share your personal information with third parties like social media platforms, data analytics providers, online advertising services, and advertising networks for targeted advertising purposes. We do not sell your Personal Information for monetary compensation but may share it for non-monetary consideration, which may be considered a “sale” under some state laws.

Consumer Privacy Rights: Under applicable state laws, you may have certain rights, as described below:

  1. Right to Delete: You can request the deletion of certain personal information we collected from you. To exercise this right, please refer to the “Exercise of Your Rights” section.
  2. Right to Know: You have the right to request a report detailing the categories of personal information collected about you, the sources of collection, the purposes, the categories of third parties with whom we share the information, and the specific pieces of personal information collected about you, twice in a 12-month period. To exercise this right, please refer to the “Exercise of Your Rights” section.
  3. Right to Correct: You can correct inaccurate personal information we hold about you. Existing customers can do this by logging into their accounts, while non-customers can follow the process in the “Exercise of Your Rights” section.
  4. Right to Opt-Out of Processing for Purposes of Sale and Targeted Advertising: You have the right to opt-out of sharing information with third parties for sale and targeted advertising. To exercise this right, please refer to the “Exercise of Your Rights” section. You can also use the Global Privacy Control (“GPC”) to signal your opt-out preference.

Verifying Requests

We employ various procedures to verify your authorization to exercise your rights under applicable state laws. If you have an account with us, you may be required to sign in or complete a form with certain information to verify your identity. For those without accounts, providing specific details like your name, email address, country, street address, city, and zip code may be necessary. You can designate an authorized agent to make requests on your behalf, subject to verification procedures.
Additional Information

We may deny certain requests or partially fulfill them based on our legal rights and obligations. For example, we may retain personal information as allowed by law for record-keeping and transaction processing. While we won’t discriminate against you for exercising your rights, some services may be unavailable without specific information. If permitted by applicable law, we may charge a reasonable fee to fulfill your request.

Exercise Your Rights

For Customers

LightInTheBox account holders can conveniently exercise their rights through our online portal or by visiting our website at LightInTheBox Contact. Alternatively, you can reach out to us via email at

For Non-Customers

Even if you’re not a LightInTheBox customer, you can still exercise your rights through our online portal or by visiting our website at LightInTheBox Contact. Additionally, you may contact us via email at

California Residents Only

If you are associated with a business providing services and products to us, please get in touch with us via email at or through our website’s contact form at LightInTheBox Contact.

You have the option to appeal our decision regarding your request. To initiate an appeal, please use our contact form at LightInTheBox Contact or email us at